Ariel Backer
Writer | Editor | PR Professional | @arielbacker
Break Away to Florida This Fall
As part of VISIT FLORIDA’s “Extra Day” Fall Campaign, Lucille Spann (Public Relations Representative) and I developed and pitched the concept of targeting college students in northern areas that are in driving distance of Florida who possess a fall break. This is the press release we created to entice students to spend their fall break in Florida.
Take me out to the ball game...
One of the projects I supported was an interactive marketing strategy for spring training in Florida. I was tasked to compile digital assets to accompany the release. I reached out to our Destination Marketing Organization Partners and utilized our CleanPix website to attain photos for the "baseball cards" of each Florida destination. These were sent to media nationally and internationally.
Florida Attractions Thrill Visitors All Year Long
VISIT FLORIDA works with numerous international agengies, including one in India. The agency requested generic information about hot topics in Florida. When the agency provided the PR team a list of topics that would be of interest to the Indian travel. I compiled information about the various topics. This release in particular is about Florida's attractions, and earned media attention in “AM New York” which has a morning circulation of over 300,000.
VISIT FLORIDA
Public Relations Intern (August 2013 - May 2014)
Responsibilities:
• Write and edit news releases
• Assist in coordinating special events and programs
• Calculate media placement values
• Maintain media website
• Pitch Florida stories and destinations to travel media